Delicious and Nutritious A delicious and nutritionally balanced blend of wholegrain flakes from small British organic farms with juicy sultanas, linseeds for extra fibre and hint of cinnamon for taste. We carefully combine the best organic ingredients to give you delicious, balanced breakfast. Nothing but the best goes in: British grown flakes of oats, wheat, barley, rye and buckwheat mixed with fruits and seeds. Naturally sweetened with fruit, this delicious muesli is packed full of goodness to fuel your day. In 1975, Alara was the first cereal manufacturer to make 'no added sugar' muesli. This very first recipe was made in a squat in Tolmers Square and it was very popular. To celebrate our decades of making healthy and delicious products, we decided to reformulate and relaunch this original recipe, bring it up to date and making it nut-free and organic. We hope you like it as much our customers did all those years ago.