Zaytoun's organic Fairtrade olive oil has been sourced through Canaan Fair Trade in Jenin. It is a world-first Fairtrade olive oil, pressed from the fruit of ancient trees which have been tended by hand through generations of family farmers. It is produced by farming co-operatives within the Palestinian Fairtrade Association who harvest their trees by hand every October and send the olives to village presses within 24 hours. Palestine is the home of the olive tree, with some of the oldest olive groves in the world, some dating as far back as 1500 to 2000 years. The olive trees produce fruit that supports over half the population and can be seen dominating the agricultural landscape. The Mediterranean climate, rich fertile soil and use of organic traditional farming methods, makes Zaytoun's Palestinian olive oil a world outstanding product.